TV over the Internet is a big thing nowadays.  Up until a couple of years ago, most people did not have connections with a high enough bandwidth to cope with TV.  Low quality video clips were acceptable but generally not part of the “internet experience”

YouTube (and the crop of similar sites that popped up not long afterwards) changed all of that as it provided a Flash interface to online videos, removing the need to worry about numerous plugins and varying controls depending on what format the video was in.  Video started to be incorporated into websites and it soon became commonplace.  Then Google bought YouTube for quite a lot of money and the commercial world really started to take note.

TV networks and advertisers are now keen to capitalise the audience they have on the Internet.  They’ve realised that this untapped market of viewers haven’t stopped watching TV, they’ve just changed the way they watch it.  Instead of sitting in front of a box in their living room, they’re now watching TV from their laptops.

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